Voter information website to be launched as poll shows majority lack voting confidence

The Electoral Management Board for Wales will launch vote.wales in March 2026.

The website is designed to give voters confidence at the Senedd election on 7 May as new polling shows over half of Wales lacks confidence that they have all the information they need.

Vote.wales will contain information on how to vote, what the Senedd does, who the candidates are and what they stand for. It will also explain how the election system works and contain information on other topics related to the election.

Survation polling commissioned by the Democracy and Boundary Commission Cymru, which is responsible for the Electoral Management Board, has shown that 51% of people aged 16+ in Wales lack confidence that they have the information they need ahead of the Senedd election on 7 May 2026.

Just 16% of people had a great deal of confidence that they have all the information they need to make a decision when they vote, while just 13% had a great deal of confidence that they knew where to get information about the changes happening at this year’s election.

Crucially, at least a quarter (25%-28%) said that feeling uncertain about different aspects of how the Senedd election works would make them less likely to vote.

The poll also explored where people think they can find information about candidates in their area, and how confident they feel about knowing where to find trusted information about Welsh elections.

35% of people lacked confidence about finding information about candidates standing in their area, while 28% lacked confidence about finding trusted information about Welsh elections.

49% of people believe that local or Welsh news websites are good places to find out about candidates in their area. 43% would check official information from the Electoral Commission, while 42% would look to their local council website.

Other places where people would look for information on candidates include national party websites or campaign materials (41%), social media posts form political parties or candidates (30%), third party websites, like Who Can I Vote For? (23%), and asking at the polling station (15%).

Vote.wales is intended to be a one-stop-shop for voters to access all the information they need about the election in one place.

Commenting on these findings, the Chief Executive of the Democracy and Boundary Commission Cymru, Shereen Williams MBE OStJ said:

“Everybody should have the chance to vote confidently at this year’s Senedd election, but a quarter of people in Wales are less likely to use their vote because of a lack of information.

“Giving people the information they need and building up their voting confidence is why we are launching vote.wales in March this year.

“If you have questions about how to vote, where to vote, or who to vote for, or you want to know how the new voting system works, or what the Senedd does, you’ll be able to find your answers on vote.wales from early March.”